# Business Model Canvas — Example ## Scenario: B2B AI Expense Management SaaS Startup A founding team uses the BMC to stress-test their business model before pitching investors. They map all 9 blocks to identify their riskiest assumptions. --- ## draw.io XML Paste into draw.io → **Extras → Edit Diagram** ```xml ``` --- ## BMC Summary | Block | Key Insight | |-------|------------| | **Value Proposition** | 80% time savings + 1-day integration is the core pitch | | **Customer Segments** | Mid-market is the beachhead; enterprise is the expansion | | **Revenue Streams** | Seat-based SaaS + implementation fee; 120% NRR target | | **Riskiest Block** | Channels — heavy dependence on direct sales with long cycles | ## Key Insight for Leaders The BMC surfaces **dependencies between blocks**. If the Key Partnership with accounting software marketplaces fails, the SMB Channel disappears, which means the PLG revenue stream underperforms, putting more pressure on the enterprise sales team. Map the cascade before it becomes a board crisis.